Franchisor and Franchisee Interviews
Overview
You are required to identify and interview a franchisor and a franchisee. The purpose of this assignment is to compare the perspectives of the franchisor and the franchisee. Included in this comparison are franchise philosophy, benefits, and failures.
Objectives
To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:
1. Critically assess the pros and cons of a franchise.
2. Identify who the franchise agreement is written for-franchisee or franchisor.
3. Further develop interviewing skills.
Project Format
The final project will consist of a six-to-eight-page paper. You will begin work on the project in module four and submit the final project in module six. Your final paper should Include the following elements:
Meeting Description:
Describe the meeting and explain what was covered and key issues that are viewed differently. Identify the questions you asked each interviewee and why you asked the questions. It may be helpful to record your interview so you can do a thorough analysis of each interview.
Critical points:
Discuss common ideas of both the franchisor and franchisee. This may include issues where they disagree or where they agree. Also, note points where they diverged.
Conclusion:
Be sure to also include a critical assessment that discusses what you, as a franchisor, would do differently to help the franchisee better capitalize on the benefits of the franchise.
Interviewing is more art than science; therefore, your follow-up questions are just as important as your starter questions. Listen and delve deeper into the statements of the interviewee. Possible starter questions include the following:
• What is the mission or vision of this franchise?
• What type of a franchise is it?
• How long have you been a franchisee/franchisor?
• Are the fees fairly distributed?
• Overall, are you satisfied with the relationship you have with your franchisees/franchisors? Why? Why not?