How important do you believe it is for brands to listen


Assignment: Social Media Power Users

• Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?

• Find an example from the last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?

• A small percentage of consumers makes almost all comments all social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How important do you believe it is for brands to listen
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