Assignment: Competitive Marketing
For a Small town Seafood Restaurant, provide an analysis of demographic and economic environments affecting marketing, thus providing an assessment of the competitive environment you would be operating in.
Discuss some of the current demographic and economic trends, such as the changing age structure of the population, increased diversity, global economic patterns, and consumer spending patterns. Evaluate and critique the impact of changing and/or sustained trends and how they would impact your marketing plan for the business. As a part of your analysis, address the following:
o Define your business; nature, clientele, location, purpose, etc.
o How have these different trends affected the hospitality industry?
o How has this affected marketing for the hospitality industry?
o In relation to the industry of your business [foodservice or lodging for example], has the demographic characteristics of representative customers changed in commercials to reflect increased diversity or to reflect shifting importance of value in relation to price when the economy is in flux?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.