Discussion Post: DUNKING DONUTS- Target Market
• Describe the current target market(s) for the product. What segmentation variables are used to divide the market?
• What type of targeting strategy is used? (undifferentiated, concentrated, differentiated)
• Research additional information about this (these) target markets that would be helpful in improving the marketing mix. A business librarian may be useful in finding appropriate sources of information.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.