Marketing Research Discussion
Youtube Video: "MKTG2013 Gavina Channels"
1. View the Gaviña video using the web link above this discussion board. Then answer the following questions in 150+ words.
o Apply the concept of the supply chain to Gaviña.
o Sketch out as many consumer and business channels for Gaviña as you can. How does each of these channels meet distinct customer needs?
o How has Gaviña's distribution strategy affected its product mix?
2. Next respond to two of your classmates' posts. Your response should be more substantive than "Yes, I agree" or "I do not agree."
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.