Assignment: HCO And Marketing Plan
In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:
1. Health Care Organization Profile
2. Communication Plan
3. Marketing Plan
4. Community Collaboration Plan
For Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.
Part 2, the Communication Plan should include the following components:
1. Types of internal and external communication networks
2. Stakeholder analysis
3. Media methods
4. Tag lines, logos, photos, etc.
5. Letterhead, newsletters, etc.
For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:
1. External environmental analysis
2. Internal environmental analysis
3. Strategic choice and strategic goals
4. SWOT analysis
5. How will marketing initiatives involve cross-functional team members?
6. How and when will marketing strategies be evaluated?
For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:
1. What methods will be used to engage the attention of and involve community members in the accomplishment of your organization's goals?
2. How will community diversity issues be addressed?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Project-Part-1-HCO-Profile.rar