Assignment
1. How important are reference groups to the purchase of the above-mentioned products or activities? Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.
2. What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?
3. What are the norms of the social groups of which you are a member concerning the product or activity? Describe the norms involved and the sanctions for not conforming.
4. Could Asch-type situation be used to sell the product or activity?
Note: Minimum 3 pages and 4 References required
Discussion Question 1
Find an ad that you feel might mislead consumers through a claim-belief discrepancy. What inference processes are you assuming?
Discussion Question 2
Using a personal example, explain how brand loyalty has relaxed your standards when it comes to claim-belief discrepancy. Explain the example, and the ultimate outcome - did you purchase the new product from your favorite brand? Why or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.