Explain the terms reach frequency and weight in the


1. Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.

2. Explain why the cost per thousand method is so flawed.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Explain the terms reach frequency and weight in the
Reference No:- TGS01673989

Expected delivery within 24 Hours