Explain the terms reach frequency and weight in the
1. Explain the terms reach, frequency and weight in the media-planning context. Explain what a GRP is and illustrate this in terms of TVRs.
2. Explain why the cost per thousand method is so flawed.
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1 explain the basic model of communication illustrate how this can help marketers in their communications
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1 explain the terms reach frequency and weight in the media-planning context explain what a grp is and illustrate this
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