International Marketing
The Legal Minefield Overseas
China's growing middle class and spending power have made it a marketers' dream. But navigating the intricacies of Chinese society is guided by written and unwritten rules that global businesses need to learn. Brands often end up intertwined in politically charged news events. Censorship is capricious subject to interpretation but heavily enforced. (Don't end up like Lady Gaga who does not own the rights to her name in China.)
Remember that the discussion takes place over two weeks and your weekly posts must be made in the specified week to earn credit.
Select a country in the Middle East and one in the African continent. Research and present at least two legal roadblocks in each country that could prove troublesome for international marketers who want to function in the respective countries
Your analysis must be substantiated by research from articles in the library's full-text databases or other graduate level resources. Use of consultant or other inappropriate sites is banned and may result in a zero for the assignment. Since you are engaging in research, be sure to cite the source(s) in APA format.
Scouring the Global Media
Global media looks at U.S.-based companies differently than we do domestically. Multinational companies make mistakes all of the time. How does media in the rest of the world cover legally questionable activities of American companies abroad?
The Internet houses links to numerous global English and non-English language foreign media sources. Find a story in a non-U.S. news source from the last decade about a U.S.-based company that had a legal issue in an overseas market.
• Describe the situation in the news.
Since you are engaging in research, be sure to cite the source(s) in APA format.