Marketing Advertising
For this assignment, you will analyze your relationship with brands, both positive and negative:
• Identify one brand you have a positive reaction to and one you have a negative reaction to.
• For each brand, explain why you have these reactions. Are the reactions emotional? Llinked to memories? The result of previous experiences with the brand?
• Discuss how each brand impacts your buying decisions for items in those categories or related to those categories.
• Indicate the four P's of marketing for each brand.
Deliverables
• Your total research, analysis, and discussion submission should contain 300-500 words.
• Utilize proper MLA formatting.
For this assignment, you will be researching the history of one specific form of media, either broadcast, outdoor, online, print, or mobile. Using the readings, lectures, and outside research, investigate the following:
• When was your selected form of media introduced?
• What is the historical significance of this media?
• What has been the impact of this form of media on society and culture?
• Include five examples of advertisements that use this media, preferably from different time periods.
Deliverables
1. Your research, analysis, and discussion submission should be 300 to 500 words long.
2. Use proper MLA formatting.