Assignment: Case Analyses Submission Guidelines & Rubric
Case analyses should be approached as though you are a marketing manager whose responsibility it is to assess the situation and present three long-term strategies to the board of directors. Based on your understanding of the case and external research on the CURRENT situation, what are the three best strategies to revitalize and/or improve public perception to the same target market and/or alternative markets? Do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE' (ethical objectives, internal/external factors, complementary products/industries, sustainability, alternative products/services, cultural assessment, pricing changes, etc.).
Your strategic recommendations should be 1) measurable and 2) broad enough to encompass the direction of the brand for at least 5 years. At the same time, analyses should explain IN DETAIL the logic and process behind implementing such initiatives. Do not provide vague recommendations.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
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