Consumer Analysis : New Product Launch Marketing Plan
Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering and product definition
• Product identification
• Justification for your choice of product
• A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.