Assignment:
Instructions
Your planning unit has been tasked to explore opportunities in retailing in different countries. You have been given the task of writing a report on which countries provide attractive opportunities for investing in physical retail. Specifically, management wants you to identify a couple of countries where opportunities may be in terms of entering by greenfield investments instead of acquisitions, explain why you think these countries are attractive in terms of such measures as their population size, GDP, and so on, and what is recommended by way of mode of entry and how these are to be managed. Your manager suggested that you refer to an annual study published by AT Kearney, the Global Retail Development Index, which is intended to help retailers prioritize their global development strategies by ranking the retail expansion attractiveness of emerging countries based on a particular set of criteria. Their latest report can be accessed through the internet.