Question 1. What are the essential components of a marketing plan?
Question 2. Can you identify what are the quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness?
Question 3. One of the elements of the marketing mix is price. The decision to reduce the price of a product can be promoted in marketing campaigns. Also, lowering prices can be used as a tactic to help increase market share.
Provide other examples of a company which promotes lower prices in their marketing to help grow their business.