A catalog company that receives the majority of its orders by telephone conducted a study to determine how long customers were willing to wait on hold before ordering a product. The length of time was found to be a random variable best approximated by an exponential distribution with a mean equal to 3 minutes. Find the waiting time at which only 10% of the customers will continue to hold.
2.3 minutes
3.3 minutes
6.9 minutes
13.8 minutes