Assignment:
Please respond to the following: Strategy Map & Marketing Plan
• Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.
• Appraise the value offered by Ries and Trout's Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout's Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.
• Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.
• Decide whether or not you believe Philip Kotler's Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler's Marketing Plan Model that apply within a health care organization with which you are familiar.
"Evolving Issues in Health Care" Please respond to the following:
• Propose several current and future economic issues confronting and changing the healthcare system. Analyze the significant implications of the issues in question for market efficiency of the healthcare system. Provide a rationale for your response.
• Compare and contrast the U.S. health care delivery system relative to spending per capita and ranking of healthcare outcomes with the health care system of two (2) other countries. Provide at least one (1) aspect of the systems from each country selected to support your response.