Problem
You will examine market research strategies, health care organizations rely on market research to determine their best course of action regarding time and financial investment.
After watching the Alanis Business Academy's YouTube video, describe the information that can be derived from each of the four quadrants in the Boston Consulting Group matrix. Additionally, describe the validity and applicability of implanting the Boston Consulting Group matrix for your chosen healthcare organization's marketing plan. Based on the information that can be gleaned (market growth rate by the relative market share) regarding the healthcare organization you have chosen (Mayo Clinic), how could the information be applied to improve marketing decision-making processes?
Reference
Alanis Business Academy. (2013, March 7). Episode 96: How the Boston Consulting Group (BCG) growth-share matrix works.. [Youtube Video file].
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.