Discussion
The creation of a successful strategic plan is derived from researched data; in particular, applicable data can be obtained from a SWOT analysis. Examine the strategic plan of the HCO (Mayo Clinic) you have chosen and the results from the SWOT analysis. Then address the following questions:
• What external and internal environmental analysis data could be applied to the marketing plan you are developing?
• How will the environmental analysis support the marketing plan to fulfill the organizations strategic objectives?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.