Assignment: Ethics, Social Responsibility, and the Global View
You will address a real company that does global business.
The Analysis
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare a paper with the following:
1) Describe the main line of business of the company.
2) Name 4 of the countries in which the company operates.
3) Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
a. Competition
b. Target market
c. Product strategy
d. Distribution strategy
e. Communication strategy
f. Pricing strategy
4) Describe any differences observed in the implementation of this concept from one country to another.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.