Assignment: Introduction to Web Analytics
Instructions:
You are to complete the followingfive questions, you must use this document to answer all the proposed. Each question requires no less than 150 words to answer.You may use outside sources or any of the mentioned books found in the APUS library; you may find these most helpful. Please, use APA style references and in text citations in support of your answers. Please do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite.(See grading rubric at end of document)
1. Consider what you have read in the articles and in the lesson materialsso far. You have learned that web analytics requires actionable metrics. (In your own words not copied from the book or a reference)analyze what you have read and give a few examples in your answer.
Describe the importance of Web Analytics to an organization and the new responsibilities of the web analyst.
2. Selecting the right analytics tool is an important process in web analytics and for the organization that will be using the metrics to base business decisions and strategies. Research the many web analytics tools that measures web traffic, such as OWA, Piwik, Google Analytics, Yahoo Web Analytics, WebTrends and IBM Web Analytics, just to name a few.
Research the many web analytics tools that measures web traffic, you may use any of the listed above or you can find and select an analytics tool that you found.You are to select only one (1) analytic tool.Describe why you found this analytics tool interesting and what features does it offer that may be attractive to an organization to begin using?
3. With the many advancements in mobile and web technologies, users are accessing the web at an alarming rate to conduct business and shop. Many organizations have adopted mobile versions of their company websites to cater to these mobile users, to make their web experience on the mobile device user friendly.
Explain why organizations should track mobile users, and is this an area that deserves the web analyst's attention?
4. Search engines are constantly changing their algorithms forcing you the analysts to face an uphill battle in keeping your site optimally indexed.
What are the steps you can do to stay ahead of or stay on par with the search engines as they constantly change their algorithms? Describe what steps you can take.
5. Search Engine Optimization (SEO) is one of the hottest topics in marketing, the use of keywords and key phrases drive quality visitors to your site through search engine hits.
Explain the importance of SEO and the various ways it can be utilized, in addition, include how to measure your success or failure of your efforts.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.