1. (TCO 1) Briefly explain how marketers play a significant role in our view of the world and how we live in it. Give a specific example.
2. (TCO 2) Describe the Asian-American ethnic subcultural group, demographically and by lifestyle, noting significant consumer characteristics.
3. (TCO 3) Researching the youth market has proven difficult. Outline some of the methods that have been used successfully to identify youth fashions and trends.
4. (TCO 4) Explain the means-end chain model. Give an example to demonstrate how the process might work.
5. (TCO 5) Evaluate the effectiveness of subliminal persuasion and messages. Be sure to demonstrate your knowledge of the evidence about the success of the technique as presented in the text.
6. (TCO 6) Discuss the differences between autonomic and syncratic buying decisions. Explain how gender convergence affects buying decisions for a married couple.
7. (TCO 7) Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked, or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words, the customer simply sees a product and purchases it. Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse.
8. (TCO 8) A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched her share of TV was overheard outside of a theater that was playing the Marilyn Monroe classic Gentlemen Prefer Blondes. The woman said, "I didn't know Marilyn Monroe was so large and fat." Her female friend disagreed and said, "Marilyn Monroe is a classic icon of beauty." Discuss this interchange in terms of ideals of beauty.