Describe your primary target market


Target audience value prop

Applying the Value Proposition Concept to your Career

Just as a value proposition can be useful to a company, it can be valuable to a person.

In thinking about career advancement or a job search, writing a personal value proposition (PVP) can provide focus. It helps you understand what the job market is looking for and how well you stack up its needs.

Use the Microsoft Word worksheet, "Personal Value Proposition Worksheet" to write your PVP.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

During the development of the Course Project, you have worked through the research, analysis, strategy development and marketing planning processes in order to collect valuable information. , In this phase of your course project, you will condense information into useful insight. The next components of the Course Project that you will complete are the Target Audience Profile and Value Proposition.

Target Audience Profile

List key characteristics that include relevant demographics, psychographics, technographics, firmographics (business) and geographics.

Write a "persona" description that accurately describes your primary target market.

Value proposition - Write value proposition statement using the templatefrom the online lecture.

Attachment:- target audience value prop.rar

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Marketing Management: Describe your primary target market
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