Assignment Instructions
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Ch. 3
2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets. Ch. 4
APA style, paragraphs must be at least 3 sentence long. Please include in text citation and reference.
MUST use reference below and any other reference.
REFERENCE
Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology & Marketing, 22(4), 289-312. Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/227732752?accountid=8289
Clark, R. A., & Goldsmith, R. E. (2005). Market mavens: Psychological influences. Psychology & Marketing, 22(4), 289-312. Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/227732752?accountid=8289
https://www.dropbox.com/s/wgmcve9e88foz81/Marketing%20Tanner%20Ch3-4.pdf?dl=0