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Define quantitative research define qualitative research

1. Define quantitative research. Define qualitative research. List the differences between these two research methods. What is pluralistic research?

2. What is meant by an "observation technique"? What is observed, and why is it recorded?

3. Indicate why covert observation would be appropriate for a study on how parents discipline their children when dining out.

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Marketing Research: Define quantitative research define qualitative research

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