Assignment:
Watch the following brief video on Using Consumer Psychology to Understand Buyer Behaviour - Coca-Cola Life:
https://www.youtube.com/watch?v=aGfdubLAtY8
Question 1. What stands out to you about how Coca-Cola Life based on their sales decisions on buyer behavior? Based on your reading of the eText, how do the three different types of purchasing decisions (straight rebuy, modified rebuy, new task) influence the time and effort a buyer might allocate to the different steps of the purchase decision process? Discuss a specific example of how you made a purchasing decision and how you arrived at the conclusion to purchase the product or service?