Assignment:
Discussion 1
Discuss how the concepts in an Organizational Communication course can be applied to real-world situations and increase your chances of career or life success.
Mini Project
You will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.
Feel free to use the same organization you researched for the Previous assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it. You can use the same sources for all assignments, if applicable.
In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal's (2010) communication questions, which are listed below:
1. What am I trying to achieve?
2. How will my audience react to what I am trying to achieve?
3. Will my message be resisted?
4. What do I know about my audience that will help me tailor my message?
Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used.
The assignment should be a minimum of two pages in length. Content, organization, and grammar/mechanics will be evaluated
Discussion 2
Identify an assignment in this course that had a positive impact on you or significantly changed your perception about marketing. How will you be able to apply the skills you learned from it to gain life and/or career success?
Reflection Paper
For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary.
In the introduction to this course, Theodore Levitt's remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts:
Reflect on how this introductory marketing course has changed your view of how the field of marketing works.
What was the most surprising thing you learned? What do you need to learn more about?
Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?
Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.