Question 1: Marketing tends to be very fluid. What are your thoughts on making changes to the plan or its various elements mid-year? What impact would changes make on other departments or aspects of the business?
Question 2: Any thoughts on how to fully research the social and cultural influences for a specific target audience? How would you explore all of the external factors that impact marketing?
Question 3: Now, I'm seeing many types of companies using text messaging as a component of their overall marketing plan. Does anyone receive text messages from a company? Do you feel they work?