Assume you are a manufacturer of various jewelry items, Marketing Management

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Assume you are a manufacturer of various jewelry items

Question: Assume you are a manufacturer of various jewelry items. Graduation rings for high school students are among the most important items in your product line. You are in the process of developing a media strategy aimed specifically at high school students. With an annual budget of $10 million, what media and specific vehicles would you use? How would you schedule the advertising over time?

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Marketing Management: Assume you are a manufacturer of various jewelry items

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