Question: 1. What are the advantages and disadvantages of cable television advertising? Why are more national advertisers turning to cable television as a viable advertising medium?
2. Assume you are brand manager for a new product line of book bags designed for college students. These bags come in each university's school colors and are imprinted with the school's mascot. Assume you have five million dollars to invest in a two-month magazine advertising campaign (July and August). Which magazines would you choose for this campaign? Justify your choices.