CASE STUDY ASSIGNMET
Instructions: Your final examination will consist of a case analysis completion. I have provided you with a scenario and your task is to research and complete the questions provided. Please review the requirements below prior to starting,
Case Study Questions
1. Compare and contrast the use of social media marketing and traditional marketing channels. Your analysis should include history of each channel, the effectiveness of each channel, demographics of each channel, etc.
2. Analyze how product packaging influences product sales. Provide examples, including, but not limited to recent sales/marketing campaigns, advertisement metrics, and consumer buying. Be sure to include actual products in your examples.
3. Analyze factors that influence consumer buying behavior. Your analysis should include a thorough investigation of buying behavior from various segments (gender/race/socioeconomic status, etc).
You should put careful thought into each question. Research and critical thinking skills are necessary to complete this final examination. Take the time to conduct the research and complete a thorough examination.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.