A reality of marketing communications is that the same sign, Marketing Management

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A reality of marketing communications is that the same sign

Question: 1. How is your favorite brand of athletic footwear (Adidas, Nike, Reebok, etc.) positioned?

2. A reality of marketing communications is that the same sign often means different things to different people. Provide an example from your own personal experience in which the same sign has had different meanings for diverse people. What are the general implications for marketing communications?

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Marketing Management: A reality of marketing communications is that the same sign

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