Investigate customer relationship management (CRM) systems.
Develop a list of seven key criteria that a nonprofit charitable organization should consider in selecting a CRM system.
Discuss each criterion and assign a weight representing the relative importance of that criterion.
Develop a simple spreadsheet to use in scoring various CRM alternatives in terms of how well they meet these criteria on a scale of 0 to 4.
Do research online to identify three candidate CRM software packages. Based on information presented on each company's Web site, score each alternative using your set of criteria.
Which candidate CRM software would you select?
Limit response to this question to the spreadsheet and include a paragraph or two (via a textbox in the spreadsheet) to indicate which candidate you chose and why.