Discuss the ways by which brand associations are created, Marketing Management

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Discuss the ways by which brand associations are created

Question: 1. Meaning creation, according to the semiotics perspective, is a constructive process. Explain what this means and illustrate your understanding with a personal example.

2. Discuss the ways by which brand associations are created. Relate that discussion to the concept of imbuing a brand with meaning by pulling existing meaning from the "culturally constituted world."

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