1. Find and evaluate the marketing strategies that Wal-Mart pursued to maintain its growth and marketing leadership position. What factors should a firm consider in the development of its marketing strategy?
2. Discuss the importance of changes in the external environment to an organization like Wal-Mart.
3. What conclusion can be drawn from a review of Wal-Mart's financial performance? From this review, what can you conclude about the financial future of the firm?
4. Is it fair to condemn Wal-Mart as a predator destroying local business and failing to offer a living wage and benefits?