Sales promotion techniques

Question

According to the Indian market, what are the various sales promotion techniques?

Answer 1

The various kinds of tools employed in the sales promotion are as follows:

i) Consumer promotion tools: It directly targeted to the end consumer stimulating the interest among them to buy the products instantly. Example: Price reduction, contests, “buy one get one free” offer on products, exchange offers and so on.

ii) Trade promotion tools: Such motivate selling of product and brand promotion for the retailers and wholesalers and such as discounts offered by the manufacturers and payments offers to the channel managers.