Different Qualities of a Good Salesman
What are the different Qualities of a good salesman?
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1. Physical qualities: As well all know the true and good saying “First impression is the last impression” similarly the best salesman can immediately associate with the customer if he is good looking and smart.
2. Psychological qualities: He should be friendly and patient. He should be able to talk in terms of the customer's interest and must create pleasant atmosphere to achieve favourable attention and interest on the part of the prospective buyer.
3. Technical quality: He should have full and updated knowledge about the product he is selling- its features, price and variety available. He should be aware of the nature of work carried on by the firm he is working for.
4. Good communication skills: He should be able to develop a good conversation with the customer. He should be confident while he is communicating and should be able to answer all the queries of the customer satisfactorily.
5. Honesty: It is a very important quality of a best salesman. If he want to create the goodwill of firm he must be honest and sincere in performing his duty. A salesman who resorts to selling poorer properties, accusing higher rates, only if wrong information, giving exaggerated claims etc. will cause a decline in goodwill of the firm in the long run.
6. Courtesy: A salesman who is polite and courteous generates buyer’s confidence and selling the product becomes easy.
7. Persistent: “Never give up”, is the spirit that a salesman should have. Making the customer buy maximum amount of a product is the ultimate task given to him.
8. Capacity to inspire trust: The salesman should have the convincing power to develop the belief in a customer that the product he is buying is the best product in the market.
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