Different concept of Public Relations

Question

Illustrate different concept of Public Relations?

Answer 1

Two concept of Public Relations are as follows:

a. ‘Public Association Relations’ defined public relations as “ The art and social science of examining trends, forecasting their significances, counseling administrative leaders and executing prearranged programme of action which will serve both the organization and the public interest.”

b. “The Chartered Institute of Public Relations” defines Public Relations as ‘a strategic management function that adds value to an organization by helping it to manage its reputation; Public relations covers a wide choice of strategies generally comprise of providing information to independent media sources in the hope of gaining favourable coverage. It also contains a combination of stimulating particular goods, facilities and procedures and indorsing the overall brand of an association that is an ongoing tact.