Introduction of the term bullet theory

Write down a brief introduction of the term ‘bullet theory’?




Bullet theory is also termed as magic bullet (or hypodermic needle theory) of mass communication. It gossips concerning reception of message through the receiver or the intended audience as an entire. Underneath this theory the media is taken as a gun and the message sent out through media as a bullet that is considered as penetrating in the audience to which the message is sent therefore noting their response as because of their biological nature and considering all humans uniformly.

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