Promotion plans employed in mass communication

Question

Write down the various promotion plans employed in mass communication?

Answer 1

Mass communication helps in reaching out to the masses and encourages different products. Advertizing strategies commonly employed in mass communication are illustrated below:

1. Sponsorship : a lot of channels of mass communication are sponsored through companies and make good money to encourage their products in return. This is a very common trend followed through marketing experts such days.

2. Advertisement : Advertising is another promotional policy employed in mass communication to encourage products and make money.

3. Public relations : Mass communication uses this policy to put up positive relation with public to favor the enlargement and demand of product or attributes. This can be also done other way round through rising negative concentration in order to increase publicity.