Significance of mass communication for an organization
Write down the significance of mass communication for an organization?
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A company is generally engaged in the procedure of creating and then selling services or products to make profits. However this can only be accomplished when mass production and mass distribution then accompanied through mass consumption by the public in general takes place. Consequently in straightforward terms mass communication assists the company to communicate on a big level with huge chunk of public to induce them to use the product.
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Virtual call centers are staffed by individuals working out of their homes. Most home agents earn $ 10 to $15 per hour without benefits versus $7 to $9 per hour with benefits at a traditional call center ( Business Week, January 23,2006). Regional Airways is considering employing home agents, but on
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