Zipcar innovatively created a new business model for the, Operation Management

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Zipcar innovatively created a new business model for the

Zipcar innovatively created a new business model for the rental car industry. However, innovation may not be enough to create a sustained competitive advantage. Zipcar has been acquired by Avis, but the original business model is expected to remain. What category of business model does Zipcar use?

Economic value creation

Pay-as-you-go

Freemium

Razor-razor-blade

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