Question: Zeller and Merkel have decided to issues 2,600,000 shares of common stock ($2 par value) to current shareholders and a selected group of new investors (a private issue). They have been advised to price the stock to sell at ZMs book value per share at the end of 2017. In addition to wanting to know the advantages and disadvantages of using this private issue to raise capital,they also ask you to clarify waht is meant by "book value per share" and what implications that would have have on this scenario.