Youve been appointed as the new chief marketing officer cmo, Operation Management

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Youve been appointed as the new chief marketing officer cmo

You've been appointed as the new chief marketing officer (CMO) for a large packaged goods company. Your CEO has decided that your company will be the premier "relationship" company in your industry.

What could that mean?

How will you execute that?

What will you use as data collection tools?

What role will interactivity play in your plans?

What role will e-mail play? Mobile devices? Social networking?

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Operation Management: Youve been appointed as the new chief marketing officer cmo

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