You’ve heard the word sustainability used in popular news outlets. It is a topic about which much has been written over the past few years; it has been studied academically, and the practice of business in the marketplace has been examined. Is it a fad, destined to be hidden away in management history books, or is it (whatever it is) a viable way in which to think about the doing of business now and in the foreseeable future? Discuss some sustainable things your company does. If your company does none that you know, make some suggestions.