Question: 1. So people have been trying to persuade others to their point to view for as long as people have been around. Much of marketing communication is designed as persuasive communication. What can today's marketers learn from Aristotle and his principles of persuasion?
Blog: Using Aristotle's Three Means of Persuasion as Building Blocks for Modern Communication
Does Apply use some of these methods today? What do you think is most effective about these?
Article: How Apple is brilliantly using a 100-year-old persuasion strategy
2. What is the new technology for a product, a service or maybe a social innovation that you came up with since last week? Talk about how you could use the Diffusion of innovation model to popularize this fresh idea to broader audiences at faster rates.
3. Your text describes situational factors in consumer decision making. How does time affect your shopping behavior? What are timestyles? How can marketers use this as a segmentation tool for a company like Burgerville?