Your Task.Analyze the following poorly written persuasive e-mail request. List its weaknesses. If your instructor directs, revise it using the suggestions you learned in this chapter.
To:
From: Subject: Cc: Bcc:
Members of the 7-Eleven Franchise Owners Association of Chicagoland
Nicholas Barajas Can You Believe Plastic-Wrapped Bananas?
Hey, have you heard about this new thing coming at us? As a 7-Eleven franchise owner and member of the 7-Eleven Franchise Owners Association of Chicagoland, I am seriously put off about this move to wrap our bananas in plastic. Sure, it would extend their shelf life to five days. And I know that our customers want yellow-not brown-bananas. But wrapping them in plastic?? I mentioned this at home, and my teen- age daughter immediately turned up her nose and said, "A banana wrapped in plastic? Eeeyooo! Do we really need more plastic clogging up the environment?" She's been studying sustainability and said that more plastic packaging is not a sustainable solution to our problem.
I realize that we 7-Eleven franchisees are increasingly dependent on fresh food sales as cigarette sales tank. But plastic-wrapped bananas is going too far, even if the wrapping slows ripening. As members of the 7-Eleven Franchise Owners Association, we have to do something. I think we could insist that our supplier Fresh Del Monte come up with a wrapper that's biodegradable. On the other hand, extending the shelf life of bananas cuts the carbon footprint by cutting down all those deliveries to our stores.
We have a meeting of franchisees coming up on January 20. Let's resist this banana thing!