Your task on twitter read a number of business-related, Operation Management

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Your task on twitter read a number of business-related

Your Task. On Twitter read a number of business-related messages from reputable organizations such as GM, Ford Motor Company, Kia Motors, Pepsi, or Coca-Cola. Look for apparent examples of successful customer-service interventions, promo- tional appeals, and special deals. Conversely, copy or make screenshots of conversations on Twitter that you deem unprofes- sional based on the principles discussed in this chapter.

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