Question: Case Analysis and Strategic Recommendations for (deets BBQ AT Groupon)
Your task is to select a business in the Toledo area that you feel could benefit from utilizing an online daily deal service like Groupon. In the report, briefly describe the business that you have selected to make sure that everyone is familiar with it.
You need to clearly explain:
A) The actual promotion that the business would offer (be specific) and include breakeven expectations with all of the data you have. You can have multiple offers for the business.
Think about this like you work for Groupon and are trying to persuade the business to utilize the service. You do not need to have all of the financial details, but you should be able to come up with a strategy to tackle the questions noted above and be able to explain the value in using this type of a service.