Your task is to propose a business that has a Web presence on the Internet. Your business may be an online only business or a so-called "clicks and mortar" business. You may base your business on your own idea (if you are concerned about protecting your idea then include the phrase "Commercial in Confidence" in the footer of every page your assignment) or an existing business. Importantly, the business idea does not have to be a totally new idea that has never been done before. The scope of the business should be realistic (e.g., it's acceptable to propose an online bookstore but not one that is as large as Amazon.com).
The budget for your site is $ 50,000 AU maximum - hence creating a new Google would not fit this budget. Ideas with better success chances will gain higher marks. Essentially keep ideas realistic and achievable under this budget.